MarthaT7

If something that would be marking its mark in evolution of mankind it would be the transition of brick and mortar stores to online market place. People from mid-90’s will remember how if they have to gift someone they used to go to gift shop stand there and bargain with the owner and come happily back to our home. However scenario with online market places has completely changed. Now you can see a fixed price product at your desktop screen with fixed price. Bargaining has changed its face as now it is online sale where you can fill your cart at the cheapest available prices.

Best example to depict the transition would be gift shop industry. Earlier we used to brainstorm and then used to go to nearby gift shop to find the birthday present for your friend. This eventually has evolved to the online market place. E-sites can be visited with all filter available such as gifts for men, Valentine day etc. to help you out. Just a click at your desktop, e-payment you are done with your purchase. Online market place strategy has always been debatable. They try to curb the local store or as we call them brick and mortar store. However this is not always true, as you can find many options at your mouse click for which in real world scenario you may have to walk miles. A birthday present can be delivered to your friend doorstep by these online stores no matter where your friend is residing, and this service you can’t find at normal gift shop.

However this transition is now taking a reverse step. Recently we have seen an e-market giant opening up a brick and mortar model shop as still customers want to buy at shops. A look and touch of physical product gives them assurance as compared to multidimensional image of the product. Also we see for online market place the targeted audience should have sound computer literacy which brings down the scope of customer. This transition is however at initial phase and it would be noticeable effect if it happens. As for brick and mortar shopkeeper also it was a new lesson, and now they are equipping themselves for the newer competition. We can see the price difference that’s why in some brick and mortar models. Conclusively if e-commerce has to succeed customer assurance is a hurdle.